Adam Kamani

Adam Kamani, a prominent Indian businessman and entrepreneur, has made significant contributions to the fashion and real estate industries. Born in June 1989, Adam grew up in Chorlton, Manchester, amidst a family with a rich entrepreneurial legacy.

Adam's entrepreneurial journey began when he co-founded PrettyLittleThing.com alongside his brother Umar Kamani in 2012. The brand initially focused on fashion accessories, rapidly expanded its offerings to include apparel, cosmetics, and footwear, targeting young women aged 16-24. PrettyLittleThing's innovative approach to marketing, leveraging social media influencers and celebrities like Kylie Jenner and Hailey Bieber, propelled it to become one of the fastest-growing online fashion retailers.

In 2017, Boohoo acquired a majority stake in PrettyLittleThing, further solidifying its position in the fashion industry. Adam's role as a director at PrettyLittleThing until 2017 was instrumental in steering the brand towards success.